Wang Teng, deputy general manager of Xiaomi China’s marketing department and general manager of the Redmi brand, explained in his Weibo post today why flagship prices have increased this year. According to Wang, two factors have contributed significantly to the cost increase: the use of the latest 3nm process in flagship processors and the ever-increasing memory prices. Key factors driving price increases 3nm processor technology: As flagships move to the cutting-edge 3nm process, higher performance comes with this process. However, all of this was offset by the significantly higher production costs of this leap in chip technology. Since the 3nm process is the most advanced, it requires higher production investments and thus increases the overall price of the flagship devices. Rapidly rising memory prices: Wang said that memory prices have become very high as there has been a continuous price increase over the course of a year. Therefore, the price of versions with larger memory configurations increased, which also affected the price of the flagship models. Wang Teng’s response to concerns Wang also addressed concerns about rapidly rising prices, saying it is becoming increasingly difficult to set reasonable prices for flagship phones by the end of the year. “It is quite difficult to set the flagship prices at the end of this year. Any good product deserves promotion.” However, Wang managed to convince users of Xiaomi’s commitment to “reasonable prices.” “Be patient and I won’t let you down,” he wrote in the comments section of his Weibo post. Upcoming flagship releases Wang also introduced the new Redmi flagships that will be released later this year. Firstly, it is said that the Redmi K80 series, which is expected on October 10, will get a major upgrade not only in terms of performance but also in other aspects. Both will be included in the Redmi K80 series: K80 and K80 Pro. Recently, both devices received a network access license from China’s Ministry of Industry and Information Technology. The model number is 24122RKC7C or 24117RK2CC. Previous reports suggested the launch would happen before the end of the year. As Xiaomi is about to launch its new flagship series, including the highly anticipated Redmi K80 series, its latest flagship is facing cost increases in at least two key areas: processor and storage. Wang Teng*’s reassurances show that caution is warranted even if market conditions begin to deteriorate. According to Wang, anyone planning to replace their phone at the end of this year needs to be patient as the latest series of Xiaomi products will offer good value for money despite the cost increase. HyperOS Downloader Easily check if your phone is eligible for the HyperOS 2.0 update!
